The Googlization of Everything : (and why we should worry)
by
 
Vaidhyanathan, Siva.

Title
: 
The Googlization of Everything : (and why we should worry)

Author
: 
Vaidhyanathan, Siva.

ISBN
: 
9780520272897

Publication Information
: 
Berkeley, Calif. : University of California Press, 2011.

Physical Description
: 
xiv, 265 s. ; 23 cm.

General Note
: 
Includes bibliographical references (p. 219-255) and index.

Contents
: 
Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of knowledge: the future of books -- The Googlization of memory: information overload, filters and the fracturing of knowledge -- Conclusion: the human knowledge project.

Subject Term
: 
Internet -- Social aspects.
 
Internet industry.

Added Author
: 
Vaidhyanathan, Siva.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025586146301.175:62 V128G 20111