Developing the public relations campaign : a team-based approach
by
 
Bobbitt, Randy, 1955-

Title
: 
Developing the public relations campaign : a team-based approach

Author
: 
Bobbitt, Randy, 1955-

ISBN
: 
9780205569908

Personal Author
: 
Bobbitt, Randy, 1955-

Edition
: 
2nd ed.

Publication Information
: 
Boston, Mass. ; London : Allyn and Bacon, c2009.

Physical Description
: 
xvii, 270 p. : ill., ports. ; 24 cm.

General Note
: 
Previous ed.: Boston, Mass.: Pearson/Allyn and Bacon, 2005.

Contents
: 
Contents: Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.

Subject Term
: 
Public relations.

Added Author
: 
Sullivan, Ruth, 1955-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025571361659.2 B663D 20091