Economics and management of competitive strategy.
by
 
Spulber, Daniel F.

Title
Economics and management of competitive strategy.

Author
Spulber, Daniel F.

ISBN
9789812838469

Personal Author
Spulber, Daniel F.

Publication Information
Singapore : World Scientific Publishing, 2009.

Physical Description
510 s.

Abstract
This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

Subject Term
Konkurrencefordele.
 
Konkurrencestrategi.
 
Konkurrence-virksomheder.
 
Virksomhedens konkurrenceevne.


LibraryMaterial TypeItem BarcodeShelf NumberCopyStatus
IIEMSAGeneral Books33168025578903658.4012 S772E 20091On-Shelf Student