Handbook of research on international advertising
by
 
Okazaki, Shintaråo, 1928-.

Title
: 
Handbook of research on international advertising

Author
: 
Okazaki, Shintaråo, 1928-.

ISBN
: 
9781848448582

Publication Information
: 
Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar, c2012.

Physical Description
: 
xxiii, 543 s. : ill. ; 24 cm.

Subject Term
: 
Advertising -- Research.

Added Author
: 
Okazaki, Shintaråo, 1928-.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025579927659.1072 O.41H 20121