Handbook of pricing research in marketing
by
 
Rao, Vithala R.

Title
: 
Handbook of pricing research in marketing

Author
: 
Rao, Vithala R.

ISBN
: 
9781849804417

Edition
: 
Paperback ed.

Publication Information
: 
Cheltenham, UK : Edward Elgar, 2010.

Physical Description
: 
xxi, 593 p. :ill. ; 25 cm.

Subject Term
: 
Pricing.
 
Marketing.

Added Author
: 
Rao, Vithala R.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025757887658.816 V844H 20101
IIEMSAGeneral Books33168025579943658.816 V844H 20102