Machine generated contents note: pt. One Why Your Brand Is at More Risk than You Think in a High-Speed World -- 1.A Brand New Day -- Valuable Brands, Fragile Brands -- 2.Marketing as Warfare -- The New Insurgency -- pt. Two Seven Steps for Managing Brand Risk and Recovery -- 3.Step One, Part One -- Assess Brand Risks---The Enemy Within -- 4.Step One, Part Two -- Assess Brand Risks---Beyond Your Borders -- 5.Step Two -- Galvanize Your Brand Troops -- 6.Step Three -- Deploy Your Brand Risk Early Warning Systems -- 7.Step Four -- Repel the Attacks on Your Brand -- 8.Step Five -- Learn and Adapt Your Brand Defenses -- 9.Step Six -- Measure and Track Brand Resilience -- 10.Step Seven -- Generate Popular Support for Your Brand Resilience Campaign -- pt. Three A Glance Ahead -- 11.Looking Backward, Looking Forward.