Brand revolution : rethinking brand identity
by
Sicard, Marie-Claude.
Title
:
Brand revolution : rethinking brand identity
Author
:
Sicard, Marie-Claude.
ISBN
:
9781137019486
Publication Information
:
Houndmills, Basingstoke, Hampshire ; NewYork, NY : Palgrave Macmillan, 2013.
Physical Description
:
ix, 162 s. : ill. ; 25 cm.
Subject Term
:
Branding (Marketing)
Product management.
Added Author
:
Sicard, Marie-Claude.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025588134 | 658.827 S565B 2013 | 1 |