We first : how brands and consumers use social media to build a better world
by
Mainwaring, Simon, 1967-
Title
:
We first : how brands and consumers use social media to build a better world
Author
:
Mainwaring, Simon, 1967-
ISBN
:
9780230341630
Personal Author
:
Mainwaring, Simon, 1967-
Edition
:
1st Palgrave Macmillan pbk. ed.
Publication Information
:
Basingstoke : Palgrave Macmillan, 2012.
Physical Description
:
vi, 250 p. ; 24 cm.
General Note
:
Originally published: New York: Palgrave Macmillan, 2011.
Subject Term
:
Social responsibility of business.
Capitalism.
Social media -- Economic aspects.
Branding (Marketing)
Internet marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025588191 | 658.8 M224W 2012 | 1 |