Winning at innovation : the A-to-F model
by
Trias de Bes, Fernando, 1967-
Title
:
Winning at innovation : the A-to-F model
Author
:
Trias de Bes, Fernando, 1967-
ISBN
:
9780230343436
Personal Author
:
Trias de Bes, Fernando, 1967-
Publication Information
:
Basingstoke [England] : Palgrave Macmillan, 2011.
Physical Description
:
xvi, 272 p. : ill. ; 25 cm.
Contents
:
Entrepreneurial barriers to innovation -- Overall picture of the A-to-F model -- Activators -- Browsers -- Creators -- Developers -- Executors -- Facilitators -- The advantage of designing innovation processes with the A-to-F model -- Planning innovation -- Metrics -- How to foster a creative culture -- Incentive and rewards.
Subject Term
:
Technological innovations -- Management.
Added Author
:
Kotler, Philip.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025588035 | 658.514 T819W 2011 | 1 |