Happy customers everywhere : how your business can profit from the insights of positive psychology
by
 
Schmitt, Bernd.

Title
: 
Happy customers everywhere : how your business can profit from the insights of positive psychology

Author
: 
Schmitt, Bernd.

ISBN
: 
9780230116450

Publication Information
: 
New York : Palgrave Macmillan, 2012.

Physical Description
: 
246 S : Ill.

Subject Term
: 
Consumer behavior.
 
Consumption (Economics) -- Psychological aspects.
 
Consumers' preferences.

Added Author
: 
Schmitt, Bernd.
 
Van Zutphen, Glenn.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025586385658.8342 V285H 20121