Brandstorm : surviving and thriving in the new consumer-led marketplace
by
 
Nickles, Elizabeth.

Title
: 
Brandstorm : surviving and thriving in the new consumer-led marketplace

Author
: 
Nickles, Elizabeth.

ISBN
: 
9780230341685

Personal Author
: 
Nickles, Elizabeth.

Edition
: 
1st ed.

Publication Information
: 
New York : Palgrave Macmillan, 2012.

Physical Description
: 
xii, 243 p. ; 25 cm.

Subject Term
: 
Branding (Marketing)
 
Product management.

Added Author
: 
Iyer, Savita.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025588019658.827 N632B 20121