Unconscious branding : how neuroscience can empower (and inspire) marketing
by
 
Van Praet, Douglas.

Title
: 
Unconscious branding : how neuroscience can empower (and inspire) marketing

Author
: 
Van Praet, Douglas.

ISBN
: 
9780230341791

Personal Author
: 
Van Praet, Douglas.

Publication Information
: 
New York : Palgrave Macmillan, 2012.

Physical Description
: 
274 S.

Subject Term
: 
Consumer behavior -- Psychological aspects.
 
Marketing -- Psychological aspects.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025588100658.8342 V273U 20121