Essentials of marketing research.
by
 
Zikmund, William G.

Title
: 
Essentials of marketing research.

Author
: 
Zikmund, William G.

ISBN
: 
9781133273431

Personal Author
: 
Zikmund, William G.

Edition
: 
International ed., 5th ed. / William G. Zikmund, Barry J. Babin.

Publication Information
: 
Mason, Ohio : South-Western ; Andover : Cengage Learning [distributor], c2013.

Physical Description
: 
xxiv, 452 p. : ill. (chiefly col.) ; 25 cm.

General Note
: 
Previous ed.: 2010.
 
Includes Internet access.

Subject Term
: 
Marketing research.

Added Author
: 
Babin, Barry J.


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