Media effects
by
Potter, W. James.
Title
:
Media effects
Author
:
Potter, W. James.
ISBN
:
9781412964692
Personal Author
:
Potter, W. James.
Publication Information
:
Thousand Oaks, Calif. : SAGE Publications, c2012.
Physical Description
:
xviii, 377 p. : ill. ; 24 cm.
Contents
:
Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.
Subject Term
:
Mass media -- Influence.
Mass media -- Social aspects.
Mass media -- Physiological aspects.
Mass media -- Psychological aspects.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025565371 | 302.23 P869M 2012 | 1 |