Advertising, the media and globalisation : a world in motion
by
Sinclair, John G., 1944-
Title
:
Advertising, the media and globalisation : a world in motion
Author
:
Sinclair, John G., 1944-
ISBN
:
9780415668828
9780415668835
9780203143643
Personal Author
:
Sinclair, John G., 1944-
Publication Information
:
London ; New York : Routledge, 2012.
Physical Description
:
160 p. : ill. ; 24 cm.
General Note
:
Formerly CIP.
Contents
:
Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.
Abstract
:
Offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. John Sinclair from University of Melbourne.
Subject Term
:
Advertising -- Social aspects.
Mass media.
Globalization -- Social aspects.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025584851 | 659.1 S616A 2012 | 1 |