Sport public relations and communication
by
Hopwood, Maria.
Title
:
Sport public relations and communication
Author
:
Hopwood, Maria.
ISBN
:
9781856176156
Publication Information
:
Oxford : Butterworth-Heinemann, 2010.
Physical Description
:
x, 271 p. ; 25 cm.
Series
:
Sports marketing series
Sports marketing series.
General Note
:
The only global examination of how to effectively use all forms of marketing communications and PR within the growing multi-million dollar sport industry. James Skinner, Sports Studies, Griffith University, Australia.
Subject Term
:
Sports -- Public relations.
Communication in sports.
Mass media and sports.
Added Author
:
Hopwood, Maria.
Kitchin, Paul.
Skinner, James.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025562964 | 659.29796 H799S 2010 | 1 |