Public relations campaigns and portfolio building
by
Puglisi, Gemma R.
Title
:
Public relations campaigns and portfolio building
Author
:
Puglisi, Gemma R.
ISBN
:
9780205824106
Personal Author
:
Puglisi, Gemma R.
Publication Information
:
Upper Saddle River, NJ : Allyn & Bacon, c2012.
Physical Description
:
xiii, 100 p. : ill. ; 23 cm.
Contents
:
Back to basics -- How to find the perfect client...or how they find you -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint : how are your deliverables coming along? -- The final presentation : your hard work comes together -- Case studies.
Subject Term
:
Public relations.
Employment portfolios.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025562824 | 659.2 P978P 2012 | 1 |