Deconstructing public relations : public relations criticism
by
 
Mickey, Thomas J.

Title
: 
Deconstructing public relations : public relations criticism

Author
: 
Mickey, Thomas J.

ISBN
: 
9780805837490
 
9780805837483

Personal Author
: 
Mickey, Thomas J.

Publication Information
: 
Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2003.

Physical Description
: 
vii, 167 p. : ill. ; 23 cm.

Series
: 
LEA's communication series

Series Title
: 
LEA's communication series

Contents
: 
1. Why Deconstruct? -- 2. Cultural Studies Approach -- 3. Alcohol as Medicine -- 4. Representation of Woman -- 5. Selling the Internet -- 6. Garden According to Martha Stewart -- 7. A Community Relations Campaign -- 8. The Language of Mental Illness -- 9. The Ideology of an AIDS Prevention Campaign -- 10. The Monet Exhibit -- 11. Olympic Gold.

Abstract
: 
"Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations."--BOOK JACKET.

Subject Term
: 
Public relations.
 
Deconstruction.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/fy033/2001054848.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025562840659.2 M625D 20031