Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
by
 
Post, Karen.

Title
: 
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

Author
: 
Post, Karen.

ISBN
: 
9780071775281

Personal Author
: 
Post, Karen.

Publication Information
: 
New York : McGraw-Hill, c2012.

Physical Description
: 
xxiv, 262 p. ; 24 cm.

Contents
: 
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.

Abstract
: 
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.

Subject Term
: 
Brand name products.
 
Branding (Marketing)
 
Technological innovations -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025572690658.827 P857B 20121