Uprising : how to build a brand-and change the world-by sparking cultural movements
by
 
Goodson, Scott.

Title
: 
Uprising : how to build a brand-and change the world-by sparking cultural movements

Author
: 
Goodson, Scott.

ISBN
: 
9780071782821

Personal Author
: 
Goodson, Scott.

Publication Information
: 
New York : McGraw-Hill, c2012.

Physical Description
: 
xiii, 256 p. : ill. ; 24 cm.

Subject Term
: 
Branding (Marketing)
 
Social movements.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025573367658.802 G655U 20121