The Tao of twitter : changing your life and business 140 characters at a time
by
 
Schaefer, Mark W.

Title
The Tao of twitter : changing your life and business 140 characters at a time

Author
Schaefer, Mark W.

ISBN
9780071802192

Personal Author
Schaefer, Mark W.

Publication Information
New York : McGraw Hill, c2012.

Physical Description
vii, 168 p. : ill. ; 22 cm.

Contents
Discovering the Tao of twitter -- Tao of twitter action -- Tao explained -- Business benefits of twitter -- Tao 1: Attracting targeted followers -- Tao 2: Providing meaningful content -- Tao 3: Offering authentic helpfulness -- Immersion -- Twitter lists the key to sanity -- 16 ideas to toast your competition -- Twitter time-savers -- Secrets of influence on twitter -- Advanced twitter concepts -- Is twitter for everybondy? -- Putting it all together.

Abstract
This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits.

Title Subject
Twitter.

Subject Term
Online social networks.
 
Blogs.
 
Business communication.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025572922658.872 S293T 20121