Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises
by
 
Hood, David J.

Title
: 
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises

Author
: 
Hood, David J.

ISBN
: 
9780749468507
 
9780749468514

Personal Author
: 
Hood, David J.

Publication Information
: 
London ; Philadelphia, PA : Kogan Page, c2013.

Physical Description
: 
xvii, 214 p. : ill. ; 24 cm.

General Note
: 
Includes index.

Subject Term
: 
Small business marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025578887658.8 H776C 20131