Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by
Lewis, Mike, 1975-
Title
:
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Author
:
Lewis, Mike, 1975-
ISBN
:
9780071794961
Personal Author
:
Lewis, Mike, 1975-
Publication Information
:
New York : McGraw-Hill, c2013.
Physical Description
:
xxxi, 286 p. : ill. ; 23 cm.
Contents
:
Pt. 1. Understanding stand out. Stand out -- pt. 2. Stand out in practice. Stand out by paying attention ; Stand out by paying attention to behaviors ; Stand out interactions ; The science of stand out interactions ; Stand out approaches to stimulating interaction ; Stand out content ; stand out presence ; Stand out management ; Stand out by measuring for ROI -- pt. 3. Summarizing stand out. Performing a stand out social marketing audit ; Out standing!
Subject Term
:
Marketing -- Social aspects.
Management -- Social aspects.
Customer relations.
Social responsibility of business.
Internet marketing -- Social aspects.
Success in business.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025582434 | 658.872 L675S 2013 | 1 |