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International marketing

by

Cateora, Philip R.

Title

:

International marketing

Author

:

Cateora, Philip R.

ISBN

:

9780073529974

Personal Author

:

Cateora, Philip R.

Edition

:

16th ed.

Publication Information

:

New York : McGraw-Hill Irwin, c2013.

Physical Description

:

xxxiii, 638 p. : col. ill., col. maps ; 29 cm.

General Note

:

Includes index.

Subject Term

:

Export marketing.

International business enterprises.

Added Author

:

Gilly, Mary C.

Graham, John L.

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168025582509	658.84 C359.I 2013	1