New strategies for reputation management : gaining control of issues, crises and corporate social responsibility
by
 
Griffin, Andrew.

Title
: 
New strategies for reputation management : gaining control of issues, crises and corporate social responsibility

Author
: 
Griffin, Andrew.

ISBN
: 
9780749456337

Personal Author
: 
Griffin, Andrew.

Publication Information
: 
Philadelphia : Kogan Page Ltd, 2008.

Physical Description
: 
vi, 176 s.

General Note
: 
Includes bibliographical references and index.

Contents
: 
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.

Subject Term
: 
Corporate image -- Management.
 
Corporations -- Public relations.
 
Social responsibility of business.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025582301659.2 G853N 20091