The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by
 
Safko, Lon.

Title
: 
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

Author
: 
Safko, Lon.

ISBN
: 
9780071801133

Personal Author
: 
Safko, Lon.

Publication Information
: 
New York : McGraw-Hill, c2013.

Physical Description
: 
xxi, 265 p. : ill. ; 23 cm.

General Note
: 
Includes index.

Subject Term
: 
Marketing.
 
Internet marketing.
 
Marketing -- Technological innovations.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025583689658.8 S128F 20131