Marketing management : a value-creation process
by
 
Jolibert, Alain. Marketing management.

Title
: 
Marketing management : a value-creation process

Author
: 
Jolibert, Alain. Marketing management.

ISBN
: 
9780230240957

Edition
: 
2nd ed.

Publication Information
: 
Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2012.

Physical Description
: 
xx, 441 p. : ill. ; 28 cm.

General Note
: 
Rev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. 2007.

Contents
: 
Creating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Jolibert, Alain. Marketing management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025573268658.8 J75M 20121