Qualitative consumer & marketing research
by
 
Belk, Russell W., author.

Title
: 
Qualitative consumer & marketing research

Author
: 
Belk, Russell W., author.

ISBN
: 
9780857027672

Personal Author
: 
Belk, Russell W., author.

Publication Information
: 
London : SAGE, 2013.

Physical Description
: 
234 pages : illustrations (black and white) ; 25 cm

Abstract
: 
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Reading Level
: 
Specialized.

Subject Term
: 
Marketing research.
 
Consumers -- Research.
 
Qualitative research.

Added Author
: 
Fischer, Eileen, 1959-
 
Kozinets, Robert V., 1964-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025572948658.83 K88Q 20131