PR today : the authoritative guide to public relations
by
Morris, Trevor.
Title
:
PR today : the authoritative guide to public relations
Author
:
Morris, Trevor.
ISBN
:
9780230240094
Personal Author
:
Morris, Trevor.
Publication Information
:
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.
Physical Description
:
xxii, 347 p. : ill. ; 24 cm.
Contents
:
Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary.
Abstract
:
"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios" -- Provided by publisher.
Subject Term
:
Public relations.
Added Author
:
Goldsworthy, Simon.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025586625 | 659.2 M882P 2012 | 1 |
| IIEMSA | General Books | 33168025590833 | 659.2 M882P 2012 | 2 |
| IIEMSA | General Books | 33168025591294 | 659.2 M882P 2012 | 3 |