Rethinking reputation : how PR trumps marketing and advertising in the new media world
by
Seitel, Fraser P.
Title
:
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Author
:
Seitel, Fraser P.
ISBN
:
9780230338333
Personal Author
:
Seitel, Fraser P.
Publication Information
:
New York : Palgrave Macmillan, 2012.
Physical Description
:
x, 235 p. ; 25 cm.
Contents
:
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
Subject Term
:
Public relations.
Publicity.
Internet in public relations.
Internet in publicity.
Reputation.
Corporate image.
Social media.
Added Author
:
Doorley, John.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025586799 | 659.2 S462R 2012 | 1 |