Content analysis : an introduction to its methodology
by
Krippendorff, Klaus.
Title
:
Content analysis : an introduction to its methodology
Author
:
Krippendorff, Klaus.
ISBN
:
9781412983150
Personal Author
:
Krippendorff, Klaus.
Edition
:
3rd ed.
Publication Information
:
Los Angeles ; London : SAGE, 2013.
Physical Description
:
xiv, 441 p. : ill. ; 26 cm.
General Note
:
Formerly CIP.
Contents
:
Pt I Conceptualizing content analysis 1. History -- 2. Conceptual foundation -- 3. Uses and inferences -- Pt II Components of content analysis 4. The logic of content analysis designs -- 5. Unitizing -- 6. Sampling -- 7. Recording/ coding -- 8. Data languages -- 9. Analytical constructs -- Pt III Analytical paths and evaluative techniques 10. Analytical/ representational techniques -- 11. Computer aids -- 12. Reliability -- 13. Validity -- 14. A practical guide .
Abstract
:
"Today, content analysis has become an efficient alternative to public opinion research - a method of tracking marketsm political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The Third edition offers the ideal sourcebook for the history and core principles of content analysis as well as an essential resource for current and future studies. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis as well as tracing several paths through content analysis protocols."
Subject Term
:
Content analysis (Communication)
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025586591 | 401.4 K92C 2013 | 1 |