Marketplace 3.0 : rewriting the rules of borderless business
by
Mikitani, Hiroshi.
Title
:
Marketplace 3.0 : rewriting the rules of borderless business
Author
:
Mikitani, Hiroshi.
ISBN
:
9780230342149
Personal Author
:
Mikitani, Hiroshi.
Edition
:
1st ed.
Publication Information
:
New York : Palgrave Macmillan, 2013.
Physical Description
:
p. cm.
General Note
:
Includes index.
Contents
:
Rewriting the rules of language : our journey to Englishnization -- Rewriting the rules of power : the wisdom of empowerment -- Rewriting the rules of expansion : going global -- Rewriting the rules of acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting the rules of the Internet : a tool for empowerment, speed and joy -- Rewriting the rules of operation : speed, speed, speed! -- Rewriting the rules of giving : the new wave of community involvement -- Epilogue : what happens next : the brand as nation.
Abstract
:
The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
Subject Term
:
Electronic commerce -- Management.
Business enterprises -- Computer networks -- Management.
Business logistics -- Management.
International business enterprises -- Management.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025582756 | 658.872 M636M 2013 | 1 |