Digital marketing : strategy, implementation and practice
by
 
Chaffey, Dave, 1963-

Title
Digital marketing : strategy, implementation and practice

Author
Chaffey, Dave, 1963-

ISBN
9780273746102

Personal Author
Chaffey, Dave, 1963-

Edition
5th ed.

Publication Information
Harlow : Pearson, 2012.

Physical Description
xxix, 698 p. : ill., charts ; 27 cm.

General Note
Previous ed. published as: Internet marketing, 2006.

Contents
Part 1: Digital marketing fundamentals. 1. Introducing digital marketing -- 2. Online marketplace analysis: micro-environment -- 3. The Internet macro-environment -- Part 2: Digital strategy development. 4. Digital marketing strategy -- 5. The Internet and the marketing mix -- 6. Relationship marketing using digital platforms -- Part 3: Digital marketing: implementation and practice. 7. Delivering the online customer experience -- 8. Campaign planning for digital media -- 9. Marketing communications using digital media channels -- 10. Evaluation and improvement of digital channel performance -- 11. Business-to-consumer digital marketing practice -- 12. Business-to-business digital marketing practice.

Subject Term
Internet marketing.

Added Author
Ellis-Chadwick, Fiona.
 
Chaffey, Dave, 1963-. Internet marketing.

Added Title
Internet marketing


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025759172658.87202854678 C433D 20121
IIEMSAGeneral Books33168025759131658.87202854678 C433D 20122
IIEMSAGeneral Books33168025756525658.87202854678 C433D 20124
IIEMSAGeneral Books23168001677796658.87202854678 C433D 20128
IIEMSAGeneral Books33168025756517658.87202854678 C433D 20129
IIEMSAGeneral Books23168001677713658.87202854678 C433D 201210
IIEMSAGeneral Books23168001677671658.87202854678 C433D 201211
IIEMSAGeneral Books23168001677754658.87202854678 C433D 201212
IIEMSAGeneral Books23168001677598658.87202854678 C433D 201213