Marketing strategy : a decision-focused approach
by
 
Walker, Orville C.,

Title
: 
Marketing strategy : a decision-focused approach

Author
: 
Walker, Orville C.,

ISBN
: 
9781259010903

Personal Author
: 
Walker, Orville C.,

Edition
: 
8. ed.

Publication Information
: 
New York, NY : McGraw-Hill Higher Education, 2013.

Physical Description
: 
XV, 384 S. : graph. Darst. ; 22 cm.

General Note
: 
Previous ed.: 2008. - Includes bibliographical references and index.

Added Author
: 
Mullins, John W.,

Electronic Access
: 
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=020490532&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA


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