PART 1. The strategic marketing process. Marketing: creating superior customer value -- Marketing: delivering and capturing value -- Strategic planning and marketing -- Marketing strategies for competitive advantage -- PART 2. Understanding the market. The global marketing environment -- Information management and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services marketing -- New products -- Pricing for value -- Marketing channels and logistics networks -- Retailing and wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling -- Direct and online marketing -- PART 4. Extending marketing. Tapping into markets across the globe -- Responsible marketing -- Appendices. The marketing plan -- Marketing by the numbers -- Answers to self-check questions -- Glossary -- Index.