Jay and Jeannie Levinson have authored many valuable guerrilla marketing books that offer a wealth of secrets, strategies, tips, tactics, and tools--but this is the first that shows readers how to drive momentum. It's only with momentum that marketers can go out on the field and launch their all-out attack against the competition and win the long-term war for mindshare and sales. This handy, portable field guide offers 30 battlefield-tested manoeuvres that will breathe vibrant life into any battle plan. These manoeuvres clarify the mission, broaden knowledge of what has to happen, and direct readers to specific actions they must take that to ensure victory.