Using qualitative research in advertising : strategies, techniques, and applications
by
 
Morrison, Margaret A.

Title
: 
Using qualitative research in advertising : strategies, techniques, and applications

Author
: 
Morrison, Margaret A.

ISBN
: 
9781412987240

Edition
: 
2nd ed.

Publication Information
: 
Thousand Oaks, Calif. : Sage, c2012.

Physical Description
: 
xv, 218 p. : ill. ; 23 cm.

Subject Term
: 
Advertising -- Research.
 
Marketing research -- Methodology.
 
Qualitative research.

Added Author
: 
Morrison, Margaret A.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025784451659.1072 M881U 20121
IIEMSAGeneral Books33168025583838659.1072 M881U 20122