Social marketing to protect the environment : what works
by
 
McKenzie-Mohr, Doug, 1959-

Title
: 
Social marketing to protect the environment : what works

Author
: 
McKenzie-Mohr, Doug, 1959-

ISBN
: 
9781412991292

Publication Information
: 
Thousand Oaks : SAGE Publications, c2012.

Physical Description
: 
xiv, 237 p. ; 26cm.

Contents
: 
Foreword / Edward Maibach -- Preface -- Section I: Introduction. Fostering sustainable behavior -- Section II: Influencing behaviors in the residential sector. Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Protecting fish and wildlife habitats --Section III: Influencing behaviors in the commercial sector. Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Section IV: Going forward. Concluding thoughts and recommendations.

Subject Term
: 
Social marketing.
 
Green marketing.

Added Author
: 
McKenzie-Mohr, Doug, 1959-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025583770658.802 M156S 20121