Sustainable enterprise : a macromarketing approach
by
 
Peterson, Mark, 1956-

Title
: 
Sustainable enterprise : a macromarketing approach

Author
: 
Peterson, Mark, 1956-

ISBN
: 
9781412998680

Personal Author
: 
Peterson, Mark, 1956-

Publication Information
: 
Thousand Oaks, Calif. : Sage, c2013.

Physical Description
: 
xx, 535 p. : ill., maps ; 24 cm.

Subject Term
: 
Marketing -- Social aspects.
 
Social responsibility of business.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025784709658.802 P485S 20131
IIEMSAGeneral Books33168025584067658.802 P485S 20132