Questionnaire design : how to plan, structure and write survey material for effective market research
by
 
Brace, Ian, 1949-

Title
: 
Questionnaire design : how to plan, structure and write survey material for effective market research

Author
: 
Brace, Ian, 1949-

ISBN
: 
9780749467791

Personal Author
: 
Brace, Ian, 1949-

Edition
: 
Third edition.

Publication Information
: 
London : Kogan Page Limited, 2013.

Physical Description
: 
vii, 288 pages : illustrations ; 24 cm

Subject Term
: 
Market surveys -- Methodology.
 
Questionnaires -- Methodology.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025583440658.83 B796Q 20131