Statistical methods in customer relationship management
by
 
Kumar, V., 1957-

Title
: 
Statistical methods in customer relationship management

Author
: 
Kumar, V., 1957-

ISBN
: 
9781119993209

Personal Author
: 
Kumar, V., 1957-

Publication Information
: 
Chichester, West Sussex, U.K. : John Wiley, 2012.

Physical Description
: 
xiii, 272 p. : ill. ; 24 cm.

General Note
: 
Formerly CIP.

Contents
: 
Customer relationship management -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- The future of CRM.

Subject Term
: 
Customer relations -- Management.
 
Customer relations -- Management -- Statistical models.

Added Author
: 
Petersen, J. Andrew.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025582939658.8 K96S 20121
IIEMSAGeneral Books33168025595113658.8 K96S 20122