Social marketing : from tunes to symphonies
by
Hastings, Gerard (Professor)
Title
:
Social marketing : from tunes to symphonies
Author
:
Hastings, Gerard (Professor)
ISBN
:
9780415683722
9780415683739
Personal Author
:
Hastings, Gerard (Professor)
Edition
:
Second edition.
Physical Description
:
pages cm.
Contents
:
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen - the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
Subject Term
:
Social marketing -- Handbooks, manuals, etc.
Behavior modification.
Added Author
:
Domegan, Christine.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025589124 | 658.8 H357S 2013 | 1 |