60-minute brand strategist : the essential brand book for marketing professionals
by
 
Mootee, Idris, 1958-

Title
: 
60-minute brand strategist : the essential brand book for marketing professionals

Author
: 
Mootee, Idris, 1958-

ISBN
: 
9781118625163

Personal Author
: 
Mootee, Idris, 1958-

Publication Information
: 
Hoboken : Wiley, 2013.

Physical Description
: 
ix, 246 p. : col. ill. ; 24 cm.

General Note
: 
Includes index.

Contents
: 
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.

Abstract
: 
In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

Subject Term
: 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025595709658.827 M825S 20131