Brand breakout : how emerging market brands will go global
by
 
Kumar, Nirmalya.

Title
: 
Brand breakout : how emerging market brands will go global

Author
: 
Kumar, Nirmalya.

ISBN
: 
9781137276612

Personal Author
: 
Kumar, Nirmalya.

Edition
: 
First edition.

Physical Description
: 
xvi, 256 pages : illustrations ; 25 cm

Subject Term
: 
Branding (Marketing)
 
Brand name products.
 
Branding (Marketing) -- Developing countries.
 
Brand name products -- Developing countries.

Added Author
: 
Steenkamp, Jan-Benedict E. M.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025594512658./27 K96B 20131