Consumer behaviour : implications for marketing strategy
by
 
Quester, Pascale G. (Pascale Genevieve), author.

Title
: 
Consumer behaviour : implications for marketing strategy

Author
: 
Quester, Pascale G. (Pascale Genevieve), author.

ISBN
: 
9781743076811

Personal Author
: 
Quester, Pascale G. (Pascale Genevieve), author.

Edition
: 
7th edition.

Publication Information
: 
North Ryde, N.S.W. : McGraw-Hill Education, 2014.

Physical Description
: 
xxxi, 586 pages. : colour illustrations ; 28 cm.

General Note
: 
Includes index.
 
Previously published: 2011.

Contents
: 
Database fundamentals -- SQL : structured query language -- The database administrator -- Networking -- Backup and recovery -- PL/SQL -- Java -- XML -- Large database features.

Abstract
: 
This book starts with the decision-making process before clearly articulating the various influences upon it. The text's rich pedagogical package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.

Title Subject
: 
Oracle (Computer file)

Subject Term
: 
Relational databases.
 
Consumer behavior -- Australia.
 
Market surveys -- Australia.
 
Consumer behavior -- Australia -- Case studies.

Added Author
: 
Pettigrew, Simone,
 
Kopanidis, Foula,
 
Hill, Sally Rao,
 
Hawkins, Del I.,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
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IIEMSAGeneral Books33168025603891658.83420994 Q5C 201411
IIEMSAGeneral Books33168025603735658.83420994 Q5C 201412