Machine generated contents note: pt. I INTRODUCTION -- ch. 1 Introduction to Business Model Innovations -- ch. 2 Appraising the Profitability Potential of Business Model Innovations -- pt. II OPPORTUNITIES AND THREATS -- ch. 3 The Long Tail and Business Model Innovation -- ch. 4 Crowdsourcing and Open Innovation -- ch. 5 Social Media and Business Models -- ch. 6 Less-is-More Innovations -- ch. 7 Disruptive Technologies -- pt. III STRENGTHS AND WEAKNESSES -- ch. 8 Capabilities: The Core of Business Models -- ch. 9 Value Creation and Capture During Innovation -- ch. 10 First-Mover Advantages/Disadvantages and Strategic Consequences -- ch. 11 Implementing Business Model Innovations -- pt. IV APPLICATIONS -- ch. 12 Globalization and Business Model Innovation -- pt. V CASES -- Case 1 Square -- Case 2 VitaminWater: Is its Future as Healthy as its Past? -- Case 3 Netflix: Changing the Rules of the Game -- Case 4 Threadless in Chicago -- Case 5 Zynga -- Case 6 MinuteClinics --

Contents note continued: Case 7 Swatch: The Battles of Time -- Case 8 Esperion: Drano for Your Arteries? -- Case 9 Pixar: Changing the Rules of the Game -- Case 10 Lipitor: World's Best-Selling Drug (2008) -- Case 11 New Belgium: Socially Responsible Brewing -- Case 12 Nintendo Wii.