International marketing strategy : analysis, development and implementation.
by
 
Doole, Isobel, 1954-

Title
: 
International marketing strategy : analysis, development and implementation.

Author
: 
Doole, Isobel, 1954-

ISBN
: 
9781408064290
 
9781408044070
 
9781408064337

Personal Author
: 
Doole, Isobel, 1954-

Edition
: 
6th ed. / Isobel Doole & Robin Lowe.

Publication Information
: 
Andover : Cengage Learning, c2012.

Physical Description
: 
xxv, 440 p. : col. ill., col. map ; 26 cm. + 1 Internet access card.

Abstract
: 
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Subject Term
: 
Export marketing -- Management.
 
Export marketing -- Management -- Case studies.
 
Business and Management.
 
Export marketing -- Management. (OCoLC)fst00918717

Genre
: 
Case studies. (OCoLC)fst01423765

Added Author
: 
Lowe, Robin, 1945-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025591898658.84 D691.I 20121