Promo 2
by
 
O'Guinn, Thomas.

Title
: 
Promo 2

Author
: 
O'Guinn, Thomas.

ISBN
: 
9781133626176

Personal Author
: 
O'Guinn, Thomas.

Edition
: 
2nd student ed.

Publication Information
: 
Mason, OH : South-Western Cengage Learning, 2013.

Physical Description
: 
xiii, 356 p. : col. ill ; 25 cm

Subject Term
: 
Advertising.
 
Sales promotion.
 
Advertising -- Management.
 
Sales promotion -- Management.

Added Author
: 
Allen, Chris T.
 
Semenik, Richard J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025591856659.1 O.34P 20131