Contemporary marketing
by
 
Kurtz, David L.

Title
: 
Contemporary marketing

Author
: 
Kurtz, David L.

ISBN
: 
9781285092591

Personal Author
: 
Kurtz, David L.

Edition
: 
16th ed.

Publication Information
: 
Mason, OH : South-Western ; Andover : Cengage Learning [distributor], c2014.

Physical Description
: 
xxxiii, 670, 14, 6, 13, 44 p. : col. ill. ; 28 cm.

General Note
: 
International edition.
 
Previous ed.: 2012.
 
Includes index.

Subject Term
: 
Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025591773658.8 K96C 20141