Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by
Barker, Melissa S.
Title
:
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Author
:
Barker, Melissa S.
ISBN
:
9781133589273
Edition
:
International ed.
Publication Information
:
Australien : South Western Cengage Learning, 2013
Physical Description
:
xv, 380 s. : col. ill.
General Note
:
1. Why Social Media?. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media. 5. Publishing Blogs. 6. Publishing Podcasts & Webinarw. 7. Publishing Articles, White Papers and E-Books. 8. Sharing Videos. 9. Sharing Photos and Images. 10. Social Networks. 11. Microblogging. 12. Discussion Boards, Social News Sites, and Q&A Sites. 13. Mobile Computing & Location Marketing. 14. Social Media Monitoring Tools. 15. Social Media Marketing Plan. Appendix: Sample Social Media Marketing Plan
Contents
:
1. Why Social Media?. 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of Engagement for Social Media -- 5. Publishing Blogs -- 6. Publishing Podcasts & Webinarw -- 7. Publishing Articles, White Papers and E-Books -- 8. Sharing Videos -- 9. Sharing Photos and Images -- 10. Social Networks -- 11. Microblogging -- 12. Discussion Boards, Social News Sites, and Q&A Sites -- 13. Mobile Computing & Location Marketing -- 14. Social Media Monitoring Tools -- 15. Social Media Marketing Plan -- Appendix: Sample Social Media Marketing Plan.
Subject Term
:
Marketing
Social media.
Internet marketing
Added Author
:
Barker, Melissa S.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025591815 | 658.872 B168S 2013 | 1 |